Advertising, Promotion & Publicity

Advertising For The Long Haul and Not the Short Term Gains


New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons. Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar. Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives. People have their own unique perceptions of the world based on their belief system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people's perceptions. This is true from something as simple as the pet rock craze of the 1970s to the marketing muscle of Wall Street and the Internet boom of the 1990s. Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be aware of many other contexts, such as social and economic trends or governmental regulations. People don't just "buy" a product or a service. They "buy" the concept of what that product will do for them, or help them do for themselves. People just don?t ?buy? a laundry detergent, they buy the perceived notion of what that laundry detergent brand says it can accomplish for them. Otherwise every brand in the supermarket will be a no-frills. This is not to say that if a product fails to meet the customers? expectations that product will be successful in the long haul. No amount of advertising and marketing will help a failed product succeed in that scenario. To have a successful campaign a product or service must understand that they need to start out with something a consumer needs, wants, or improves their situation and that product or service actually does help the consumer for the long haul. The New York Times said it best in a recent article, ?Companies can?t Buy Love with Bargains? Building brand loyalty is more than just hyping the consumer into buying a product, it?s gaining their trust and the trust of their family both today and for years to come. One example of great brand building is H.J. Heinz, (NYSE: HNZ) they have been around for decades and they gained the loyalty and trust of the consumer spanning generations, now that is great brand building. Anyone could hype a brand for short term gains but that doesn?t accomplish the goals of the advertiser or the consumer. It looks good initially but what happens when the product isn?t flying off the shelves any longer and the consumers have lost trust in the product or the company?. Of course you need new and innovative ways to get your message to the consumer but this message has to be geared to building consumer loyalty and not just hype. Even the largest companies make this mistake and pay for it with decreased sales and profit margins. So whether a consumer is buying a car from Ford (NYSE: F) , a can of beer from Anheuser Busch (NYSE:BUD) or software from Microsoft (Nasdaq:MSFT), the advertiser needs to cater to the needs of the consumer.

Why Most Advertisements Stink!


Question:What do you think the most important part of any ad is?

Wheres Me Pot of Gold and Lucky Charms?


We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first discovery of gold was at Sutter's Mill by James W. Marshall in 1948, Mr. Sutter's mill contractor and builder. This discovery sprang thousands upon thousands of ambitious individuals to get rich which we refer to as the "Gold Rush."

Juice - Scam of the Decade or Opportunity of the Century


If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time".

What?s the Score?


You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues


Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!


Have you ever had to distribute door-hanger advertisements for your business?

Understanding Internet Banner Advertising


Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn?t Always Better


If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.

Marketing Lessons I Learned in Chicago this Week...


I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things:

How Well Do Postcards Work?


How Well Do Postcards Work?Before we get into the "how well" part of this question, let's look at how to measure the success of a postcard mailing. APPROACH #1: Revenue Return RateIf you use this approach, you decide that each dollar spent on your campaign should bring back, say, $10. Or $100. The amount is up to you. APPROACH #2: Cost as a Percentage of Sales With this approach, you benchmark the cost of your campaign as a percentage of sales generated. In other words, if you think that your campaign cost should be 5% of sales and your campaign cost is $500, then your campaign should produce $10,000 in sales. Your cards will work well if they meet or exceed the standards you have set, whether it's Approach #1 or Approach #2.

How To Tame The Buying Beast Inside Your Customer


What if you can understand and control your customer?s mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I?m not talking about a magic trick or lay down a lesson of motivation. It?s about understanding the different reactions made by the human mind in various situations. I?m going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are,

Is there anything new under the sun? Heres how to find out if your bright idea is unique.


?There?s nothing new under the sun? is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.

Three Keys to Crafting Successful Print Ads


Want to create print ads that get results? Below are three keys to get you started.

What Colors Make Your Services Most Attractive?


This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

More Articles from Advertising, Promotion & Publicity:
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Apple arms web browser privacy torpedo, points it directly at Google's advertising model  The Register

Apple's WebKit team, which develops the plumbing beneath the iGiant's Safari browser, has proposed a way that online ads can be measured while maintaining ...


Google changes policy on abortion advertising  BBC News

Google will require advertisers who wish to run ads about abortion to apply for approval first, according to a change in the company's policy. Advertisers in the ...


Study: TV advertising drives small business growth |  Advanced Television

A new econometric analysis of advertising's impact on smaller businesses provides a wealth of insight and practical advice for smaller businesses that want to ...


Long live Drogon: advertising lessons from Game of Thrones  CampaignLive

You find yourself stumbling through the wreckage of a King's Landing-like land, your face sprayed crimson with a dear friend's arterial blood, their head now ...


Digital TV 'the next battleground' for advertising fraud  Digital TV Europe

The contentious issue of advertisers losing money to fraud will become more prevalent across digital TV, a new report has revealed. According to a new study ...


How online display advertising can help smaller businesses target their advertising to those who may be interested in their products. | Business News  Cambs Times

Online display advertising can help smaller businesses target their advertising to those who may be interested in their products.


Bidstack to provide native in-game advertising to Codemasters GRID release (BIDS)  Value The Markets

On Wednesday, video game advertising firm Bidstack Group (LSE:BIDS) announced it will be providing native in-game advertising for Codemasters' forthcoming ...


R&D Spending Has Dramatically Surpassed Advertising Spending  Harvard Business Review

In February, 3G-owned Kraft Heinz Co. wrote down the value of its Kraft and Oscar Mayer brands by $15.4 billion. 3G co-founder Jorge Paulo Lemann described ...


Reading Borough Council to vote on whether to approve JCDecaux advertising screens  Reading Chronicle

More than a dozen advertising screens could be coming to Reading's town centre.


Virtual advertising technology unlocks split sponsorship inventory and multi-lingual graphics for Formula One  SportBusiness

Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG.


Tango returns to TV with vibrators, sexts and Tanguru  Marketing Week

Tango wants to “become part of the national conversation again” with its new and deliberately awkward sugar-free campaign. The fizzy drinks brand has broken ...


Advertising executive testifies in Novartis bribery case | News  www.ekathimerini.com

The owner of an advertising agency gave his testimony to a corruption prosecutor in Athens as part of the Novartis probe on Wednesday, during which he ...


Spain mulls a total ban on gambling advertising across all media  Bestbettingsites.uk

The Spanish civic ombudsman has submitted proposals to government for a complete ban on gambling advertising across Spain.


With A New CRO, Twitch Levels Up Its Advertising Ambitions  AdExchanger

At any given moment, 1 million people are watching Twitch, tuning in to the half a million people who stream themselves playing video games every day.


Thousands more complaints about irresponsible online advertising | News  The Times

Complaints about online advertising rocketed by 41 per cent last year, the industry watchdog reports today as it criticises social media sites for a lack of ...


8 times 'woke' advertising campaigns misfired, from Pepsi to Listerine  The Independent

With Pride month just around the corner, Listerine is the latest in a series of brands who have attempted to appropriate social and political movements for ...


UK advertising body advises on substantiation as complaints about misleading ads increase  FinanceFeeds

The UK Advertising Standards Authority (ASA) has earlier today provided a piece of advice to firms about substantiating the claims in their ads. This happens as ...


Spain’s Ombudsman calls for complete ban on gambling advertisements  SBC News

Spain's acting 'Civic Ombudsman', Francisco Fernández Marugán, has urged the Spanish government to issue a complete ban on advertising gambling ...


After Clive Palmer's $60 million campaign, limits on political advertising are more important than ever  The Conversation AU

Australia needs to rein in the ever-increasing role of private money in federal elections with caps on political advertising and donations.


New retrospective celebrates the groundbreaking fashion and advertising photography of Elfie Semotan  Creative Boom

"Today people listen to me because I have something to say. Before, people listened to me because they liked looking at me." These are the words of [...


New Book Lifts the Veil on Amazon Advertising, revealing the secrets to Expand Your Brand Both Online and Offline  Yahoo Finance

May 2019), reveals everything brands need to know to successfully use Amazon Ads to reach an audience of 310 million Amazon customers…and growing.


NRA Sues Advertising Firm for Alleged Media Leaks, Coup Attempt  The Daily Beast

The NRA is suing the advertising firm that it has worked with for decades–again. This time: for allegedly leaking NRA information to reporters. The complaint ...


Google changes policy to block misleading ads for anti-abortion groups  The Guardian

Announcement comes after Guardian revealed Google gave $150000 in free ads to opaque anti-abortion group.


'Advertising without trust is just noise'  CampaignLive

The raison d'être of advertising itself is under threat due to plummeting levels of consumer trust, according new research and significant industry figures...


BBC denies giving Huffington Post 'free advertising'  The Drum

The BBC has become embroiled in a political bias storm amid accusations it gifted free advertising to the Huffington Post as part of an all-day Twenties Takeover ...


Tachyon Burst: Can Ethereum And Glimpse Protocol Fix Digital Advertising?  Crypto Briefing

The Glimpse Protocol, backed by ConsenSys' Tachyon accelerator, is using Ethereum and Dai to give users complete control of their data.


False election claims spark push for truth in political advertising laws  The Guardian

Integrity campaigners say falsehoods spread through campaign, particularly by United Australia party ads, are 'intolerable'


Posters advertising the Brexit Party spotted on lamp posts and traffic lights have been removed by Bracknell Forest Council ahead of the European elections  Bracknell News

THE council has removed Brexit Party posters from traffic lights and lamp posts after advertising for the group was spotted around the borough.


Social advertising channels 2019: Growth, trends, spend  ClickZ

New report finds that spend on Pinterest ads is up 107% since last year, and Instagram ad spend up 44%. Meanwhile, CTRs have fallen by 37%. Key insights for ...


Extinction Rebellion warns ad industry: 'You didn't think we'd forget about you?'  The Drum

Extinction Rebellion, the activist group that brought swathes of London to a standstill in April, now has the ad industry in its sights. It has today issued an open ...


Australia TV networks to stream political advertising online during election blackout  The Drum

Australia's free-to-air networks will shirk the election advertising blackout period by screening paid political ads through online streaming platforms.


TV remains largest UK advertising channel for automotive brands  Netimperative

TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in ...


What we know about how political parties use Facebook advertising – and what we don't  The Conversation - UK

Over the past five years, Facebook has exploded as a site for political advertising and election campaigning. Donald Trump, Jeremy Corbyn and Angela Merkel ...


P&G's Marc Pritchard on 'reinventing' advertising through film in a streaming landscape  The Drum

As one of the world's largest advertisers, Procter and Gamble's (P&G) chief brand officer Marc Pritchard believes his company has a unique ability “reinvent” ...


Social Advertising Tools Market Size 2019: Enhanced Growth, Future Scope and Latest Trends By Top Players– Hootsuite Inc., Qwaya, AdEspresso, Social Ads Tool, ADSTAGE, goraPulse, Sprout Social  Market Reports

Social Advertising Tools Market research report includes drivers and restraints in the global Social Advertising Tools market and their impact on each region ...


How ethical is it for advertisers to target your mood?  The Guardian

ESPN and the New York Times are exploring how to match marketing to their users' emotions.


Digital Audio Can Be An Advertising MVP – If Navigated Correctly  MarTech Series

25% of all consumer time spent on mobile devices is now going to music, podcasts and other audio.


The month in advertising: Audi's pitch is a tale as old as time  CampaignLive

Agency complaints about the increasing dominance of procurement over marketing are almost as old as time itself. It's a convenient excuse to be trotted out ...


Exposing the black hole of online video advertising  CampaignLive

The AA/Warc's adspend figures reveal online video is eye-wateringly expensive relative to TV.


CIE bars political advertising on trains and buses  The Times

CIE has stopped accepting political advertising on all trains and buses pending a review of policy. Exterion Media, which manages and operates the semi-state ...


CBP rules bar airlines from using Biometric Exit data for advertising  Biometric Update

Airlines using facial recognition as part of the U.S. Customs and Border Protection Agency's (CBP's) Biometric Exit program are contractually bound to not use ...


Study: Advertising spend lost to fraud grows by 21%  Marketing Dive

Advertisers will lose $42 billion of ad spend around the world in 2019 due to fraud across online, mobile and in-app channels, according to a new study from ...


Once Again, EA Angers Switch Fans By Falsely Advertising FIFA 19 Content  Nintendo Life

FIFA 19 players who own the game on Nintendo Switch have expressed their upset at developer and publisher, EA, after an advertised game feature didn't ...


Hemp Companies Criticize Facebook and Instagram Advertising Policies on Times Square Billboard | Westword  Westword

According to the Hemp Industries Association, algorithms lumping industrial into the same category as marijuana have prevented hemp companies from ...


Online advertising exploits humanity’s malleable tastes  Financial Times

We humans like to think of ourselves as reasoning beings, in contrast to other creatures — pigeons or mice, for example. Yet behavioural science debunks ...


How Big Is Alibaba's Advertising Revenue?  Market Realist

Alibaba (BABA) finished the March quarter with 654 million active shoppers across its retail marketplaces in China.


Tech Companies Care Only When They Get Caught: Abortion Edition  New York Magazine

Google gave $150000 in free ads to an anti-abortion group advertising crisis pregnancy centers that don't offer abortions. Google will now make organizations ...


Seven wins a quiet Wednesday night despite Masterchef's strength in key advertising demographics  mUmBRELLA*

Without The Voice to battle against, Seven has taken the overall win on Wednesday night, holding 19.2% of the audience share. But in the key advertising.


Advertising badly needs its own Extinction Rebellion moment  More About Advertising

David Ogilvy said the role of advertising is to sell, and that nothing should distract us from this sole purpose – but he never had to contend with the prospect.


In advertising, this is the year of AI, automation and alternatives  Videonet

The introduction of GDPR, the rise of 5G and the upsurge of connected TV dominated last year. 2018 also witnessed the beginning of a shift in how TV is defined ...


Latest Research on Internet Advertising Market 2019-2025 Is to Grow at a CAGR of +17% with Top Key Players- Alphabet, Facebook, Baidu, Yahoo!, Microsoft, Alibaba, Tencent, Twitter, AOL  Global Market Research

Internet Advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view ...


Whatsapp messaging to introduce advertising, Facebook confirms  7NEWS

Brace yourself Whatsapp users, ads are coming. The popular messaging *service*, which was purchased by Facebook for a staggering $27 billion and stock in ...


Tubi Names Graseck VP East Coast Advertising Sales  Broadcasting & Cable

Tubi, the free streaming movie and television *service*, said it named Peter Graseck as VP of East Coast advertising sales.


TV’s Upfront Market May Be More Complex Than Networks Expected (EXCLUSIVE)  Variety

TV networks and Madison Avenue media buyers are bickering over higher than expected ad rates in TV's annual upfront market.


Gen Z Believe 'Intrusive' Digital Advertising Will Not Improve 05/22/2019  MediaPost Communications

The company behind AdBlock Plus has commissioned research from YouGov which shows half of 18- to-24-year-olds believe advertising will continue to be ...


UEFA chiefs accused of exploitation after advertising for 12000 unpaid workers to staff billion-pound Euro 2020 tournament  The Sunday Post

Football bosses have been accused of exploiting fans as they enlist an army of volunteers to work for free at the Euro 2020 tournament. Governing body UEFA ...


BBC Breakfast sports host Mike Bushell to marry pretty advertising exec and mother-of-one  Daily Mail

The BBC Breakfast sport host will marry marketing executive Emily Bond later this month. Emily, 39, says the ceremony will be a quite affair in the Hampshire ...


Advertising Experts Offer Advice to Young Creatives Trying to Make It in the Field  Adweek

Even if you've graduated, have your diploma in hand, a snappy resume ready and a bevy of creative ideas percolating in that brilliant noggin of yours, actually ...


Editor's choice: The Drum Digital Advertising Awards APAC 2019 open for entries  The Drum

The Drum Digital Advertising Awards APAC is back for 2019 and we're looking for anyone in the digital media/trading ecosystem who can show that they offer a ...


Beauty and Wellness Briefing: How cannabis and CBD companies are getting creative with marketing and advertising efforts  Glossy

Welcome to Glossy's Beauty and Wellness Briefing. This exclusive and inside look at the beauty and wellness industries is meant to dig into the topics that really ...


‘Math men’ not mad men rule advertising’s data age, says Lévy  Financial Times

Maurice Lévy, the chairman of the supervisory board and former longtime chief of Publicis, defended the company's recent $4.4bn purchase of Epsilon, arguing ...


Sir Martin Sorrell wants nothing to do with 'slow growth' traditional advertising  The Drum

Sir Martin Sorrell has shared his fast-paced vision for S4 Capital during a lecture at The City College of New York. “I don't want to have anything to do with ...


William Hill found in breach of advertising rules after Tinder come-on backfires | Horse Racing News  Racing Post

William Hill have fallen foul of the Advertising Standards Authority after the company placed a paid-for advert on dating site Tinder which included a link to its ...


Mobile Advertising Market on Track to Reach US$ 244.57 billion by 2022  Global Industry Analysis

Zion Market Research always aims at offering their clients an in-depth analysis and the best research material of the various markets. This new report on the ...


Telstra to face Australian federal court over digital advertising screens on payphones  The Drum

Telstra, Australia's biggest telecommunications company and one of its biggest advertisers, is to appear in Federal Court as it fights with local councils over ...


Tag: Cross-Channel Performance Advertising Platform Market Trend  TechZiffy

The report Interprets the complete details covering Executive summary, Scope of the report, Research Methodology, Introduction, 2018 Market landscape, ...


Meghan slammed for 'advertising' friend's luxury retreat on royal Instagram  Metro.co.uk

Meghan Markle and Prince Harry have been accused of 'advertising' a friend's luxury retreat on their official royal Instagram. The Duke and Duchess of Sussex ...


Local Online Advertising: What is an InYourArea Sponsored Post?  In Your Area

In the world of local online advertising, understanding what is what can often be tedious. Here is a run down of exactly what an InYourArea Sponsored Post is.


Roku rolls out new tool to steal advertising budgets from TV networks  Business Insider

Roku wants to take a stab at marketers' TV-sized budgets and is pitching them insights on its cord-cutters.


Fox News Hires New Head of Advertising Sales  Hollywood Reporter

With Marianne Gambelli now serving as president of advertising sales for parent company Fox Corp., Fox News on Monday announced her replacement: Viant ...


McDonald's blasts advertising cliches in new work for iced latte  CampaignLive

Campaign spoofs well-worn tropes of TV, radio, press, out-of-home and social.


Distilled Spirits Council urges NYC mayor to lift alcohol advertising ban  The Drinks Business

US trade body the Distilled Spirits Council has sent an open letter to the mayor of New York City, Bill de Blasio, calling for him to reconsider imposing the ban on ...


Coral continues with ‘Sports Rodstein’ as lead advertising campaign  SBC News

Ted Menmuir May 17, 2019 Europe, Latest News, Marketing Comments Off on Coral continues with 'Sports Rodstein' as lead advertising campaign. Share ...


Bing Ads rebrands to Microsoft Advertising  The Drum

Bing Ads has been rebranded to Microsoft Advertising, with the business saying the move intends "to signal offerings that extend beyond search inventory and ...


Facebook and Newsworks clash over solutions to advertising bombardment  CampaignLive

Newsworks executive chair Tracy De Groose hit back at the idea that providing consumers with more information on how ads are targeted to them will have any ...


EA Disappoints Switch Players Again After Falsely Advertising SBC For FIFA 19  SegmentNext

Nintendo Switch players are massively disappointed after EA pulled a U-turn by first advertising a special Squad Building Challenge (SBC) for FIFA 19 on the ...


MPs’ fury as BBC accused of giving left-wing website ‘free advertising’ in day-long Twenties Takeover of 5 Liv  The Sun

The BBC has today been accused of giving the Huffington Post free advertising.


Creative Advertising Agency Brandefined Celebrates Eight Years in Business  Yahoo Finance

BEAVERTON, Ore., May 23, 2019 /PRNewswire/ -- Brandefined, a creative agency based next door to Nike Kingdom near Portland, Oregon is celebrating eight ...


Brexit: Efforts to introduce transparency in social media advertising are failing | Latest Brexit news and top stories  The New European

MIC WRIGHT says that political campaigners are undermining the democratic process with manipulative, duplicitous online advertising and more needs to be ...


Google has given $150,000 in free ads to deceptive anti-abortion group  The Guardian

Obria Group's ads suggest it provides abortion services, when in fact it tries to persuade women not to terminate pregnancies.


Should Advertisers Care About Out-of-Home Advertising Right Now?  PerformanceIN

Advertisers have a lot to be excited about in the world of out-of-home advertising, whether that be powerful new creative possibilities, greater targeting options or ...


Five key factors for successful programmatic display advertising  The Drum

Because a (very) large part of the worlds' population is surfing the web and visiting apps, the sheer reach/availability - the marketing-discipline; programmatic ...


Quorum's Integrated Platform Opens New Dimension for Out-of-Home Advertising, Synchronizing Billboards, Mobile and Social Ads, and OOH Response Data  MarTech Series

Quorum's new ad platform for the out-of-home (OOH) advertising industry leverages integrated ad channels and centralized data to usher physical billboards ...


ChangeUK takes ethical advertising pledge in political first  The Drum

ChangeUK has become the first political party to take an ethical political advertising pledge as they gear up to contest upcoming elections for the European ...


Senate Judiciary Holds Hearing on Digital Advertising, Privacy, and Competition - Disruptive Competition Project  Disruptive Competition Project

On May 21, the Senate Judiciary held a hearing titled Understanding the Digital Advertising Ecosystem and the Impact of Data Privacy and Competition Policy.


Facebook pivots to privacy, pushing brands from native to performance advertising  The Drum

Facebook has announced a 'fundamental shift' in how it is develops products with privacy in mind, unveiling a series of changes that will likely push brands ...


How to get your first job as an advertising creative: three recruiters share their tips  The Drum

Graduation season is upon us and soon a new flock of creatives will hit ad agencies armed with their books and dreams. However, in an era of hyperlinked ...


'Jeremy Kyle' Cancellation Leaves ITV With An GBP80m Advertising Black Hole 05/23/2019  MediaPost Communications

It's the sum everyone has been waiting for someone else to do. Campaign reports that the impact of cancelling "The Jeremy Kyle Show" will be roughly GBP80m ...


Advertising watchdog opens probe into Instagram vape ads following Telegraph investigation  The Telegraph

An advertising watchdog has launched an investigation into vaping promotions on Instagram following Telegraph findings. The Advertising Standards Authority ...


Here’s how much Starbucks made in free advertising from ‘Game of Thrones’ coffee gaffe  NME Live

Starbucks has reportedly scored an estimated $2.3 billion in free advertising from Game of Thrones, after an errant coffee cup was spotted in a scene of the ...


TES magazine publisher reports slide in profits amid advertising challenges  Press Gazette

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information *service* which helps ...


The Big-Tech Backlash Is Coming for Digital Advertising in Travel  Skift

Momentum is building for what could become one of the biggest disruptions to the way that the travel industry — and other businesses across the corporate ...


Revenues of the Newspapers, advertising re-deeper – look  The KXAN 36 News

in Total, expenses decreased for promotional activities 2018 2.7 percent to 4.61 billion Swiss francs. According to the sectors considered for the Print press, ...


Smartology Enables Charities to Develop Contextual Advertising Campaigns to Support Fundraising in Real Time  MarTech Series

Smartology, the technology firm named as one of the top AI companies by the UK government, has launched a new media tool for charities allowing them to run ...


Special Mission Aircraft Market – Players Attention On More Moderen Advertising Techniques To Pressure Income  B2B News Updates

Zion Market Research always aims at offering their clients an in-depth analysis and the best research material of the various markets. This new report on the ...


The Future Is 5G: How New Mobile Tech Will Take Advertising into the 5th Generation  ExchangeWire

5G, the next generation of mobile internet connectivity, promises to open up a plethora of new avenues and opportunities to advertisers. Despite recent.


Engel & Völkers Big Sky Country Launches Montana Listing Advertising Campaigns with Adwerx Enterprise  PRNewswire

DURHAM, N.C., May 22, 2019 /PRNewswire/ -- Engel & Völkers Big Sky Country announces that it is partnering with the Adwerx Enterprise Automated Listing ...


Lamar Advertising Allocating Digital Space Across the Country to Help Find Missing Children as Part of the “Runaway Train 25” Campaign Launching Today  Digital Signage Connection

Baton Rouge, LA – May 22, 2019 – Lamar Advertising Company (Nasdaq: LAMR), one of the largest out-of-home media companies in the world, has joined ...


Which advertising channels are best when all else is equal?  The Drum

LinkedIn's recently unveiled 'Reactions' will likely lead to countless marketers tracking how many 'likes,' 'celebrates,' 'loves,' 'insightfuls' and 'curiouses' their ...





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