|Advertising, Promotion & Publicity|
Advertising, Promotion & Publicity
Engaging users and boosting advertising with AI IBC365
Join IBC365 on Thursday 8 August to explore how artificial intelligence and machine learning can be used to engage with consumers in the new digital market.
Why commerce companies are the advertising players to watch in a privacy-centric world TechCrunch
The unchecked digital land grab for consumers' personal data that has been going on for more than a decade is coming to an end, and the dominoes have ...
Campaigners get together to reform political advertising | Latest Brexit news and top stories - The New European
Campaigners get together to reform political advertising | Latest Brexit news and top stories The New European
A campaign group is pushing back against the onslaught of misleading and untransparent political adverts, which are increasingly affecting our elections and ...
Ageism in advertising: Serve my interests, not your lazy profiles CampaignLive
We're the generation who invented rave culture, but advertising thinks we're cholesterol-riddled harpies who can eat only soft food.
Amazon Advertising Is Just a Toll in Disguise Bloomberg
Like other tech superpowers, Amazon is able to extract more from the partners that rely on it because they don't really have a choice.
REVEALED: Spend by Oxford's councils, hospitals and universities on online advertising - Oxford Mail
REVEALED: Spend by Oxford's councils, hospitals and universities on online advertising Oxford Mail
OXFORD institutions spent thousands of pounds on internet advertising last year, despite major platforms becoming embroiled in rows over fake newsâŚ
Snap approaching inflection point: Pivotal Advertising CNBC
Michael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...
GSK media lead to chair The Drum Digital Advertising Awards APAC 2019 The Drum
Silas Lewis-Meilus, APAC director, media consumer health from GlaxoSmithKline (GSK) will chair The Drum Digital Advertising Awards APAC 2019.
Grim examples from adland's murky past More About Advertising
We worry sometimes at MAA that we don't write enough about diversity - at one time we thought it was a new holding company - so it's pleasing to refer you to.
Advertising agency's partnership to generate ÂŁ2.5m sales The Business Desk
Through the partnership ten jobs are also expected to be created.
Conceptual Advertising Image Photoshop Walkthrough Fstoppers
In this composite walkthrough, I take you through the various processes it took to create this advertising image. Throughout the video, you will hear my thoughts ...
News â Page 1034 More About Advertising
And the great man's point is that businesses who regard humans as friends rather than enemies do best. A point Tolstoy makes in his great novel about a love ...
Ashby Street Outdoor Acquired by Lamar Advertising Business Wire
Ashby Street Outdoor Holdings, LLC (âAshby Streetâ)âa leading operator of 1908 outdoor advertising displays in Arkansas, Kansas, Oklahoma, and Missou.
How retailers can avoid the 9 biggest pitfalls of Facebook advertising Marketing Land
Facebook's ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That's up 26% year over year. With this growth ...
The role of data in digital audio advertising The Drum
Digital audio is experiencing a revolution akin to the rise of âover-the-topâ (OTT) streaming for video *content* consumption. Technology advancements and ...
Analysis â Page 126 More About Advertising | Insights into Advertising
We all know that CHI boss Johnny Hornby is a nice chap, but he's also one with a bottom line to look after â Sir Martin Sorrell's WPP is a 49 per cent shareholder.
Blackstone acquires all-star app-install company Vungle in a $750m cash deal AdAge.com
The mobile ad tech company has had a wild and unusual ride since it was featured as Slide No. 27 in Mary Meeker's 2017 Internet Trends Report.
Daktronics Joins The Digital Place-Based Advertising Association Essential Install
The Digital Place-Based Advertising Association, which is a global organisation tasked with promoting the Digital Out of Home (DOOH) industry, has signed up ...
Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT] Search Engine Journal
New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021. These figures are from.
Targeted Advertising | Consumption IBC365
Industry trends, thought leadership, executive interviews and technical papers about targeted advertising in *content* consumption.
Report: Advertising patches coming to MLB uniforms within three years Yahoo Sports
A report suggests advertising patches are coming to MLB uniforms within three years. The patches have created a windfall for NBA teams, creating a successful ...
Could these proposed new advertising rules damage freedom of speech? Left Foot Forward
The Committee of Advertising Practice has proposed changes to advertising rules to protect 'public sensitivities'.
Advertising industry closes in on a new target: influencers Financial Times
World's largest agencies race to develop platforms to connect brands with social media stars.
European attitudes to online advertising revealed Telemedia Online
Attitudes to online advertising vary wildly across Europe, a new survey has shown. According to research from Conversant, almost half (47%) of Germans ...
JCDecaux refreshes advertising portfolio for Heathrow rail connection - The Moodie Davitt Report - The Moodie Davitt Report
JCDecaux refreshes advertising portfolio for Heathrow rail connection - The Moodie Davitt Report The Moodie Davitt Report
UK. JCDecaux Airport has completely redeveloped the advertising portfolio for Heathrow Rail, which connects Heathrow Airport with central London.
A Look at OmniVirtâs Analysis of AR and VR Technology in Advertising ARPost
OmniVirt, an AR and VR advertising platform, recently conducted an analysis of XR use cases. Representatives of the company provided ARPost with a copy of ...
Samsung Australia sued by consumer watchdog for misleading advertising The Drum
Samsung is being sued by Australia's consumer watchdog for making âfalse, misleading and deceptiveâ claims in its advertising.
Advertising on our property Network Rail
With over 850 million passengers passing through our managed stations every year and 22 million railway neighbours, our properties offer a unique opportunity ...
Australian advertising spend to reach $23 billion in 2023 The Drum
Australian advertising spend is forecast to reach $23 billion by 2023, driven by the continuing growth of online advertising, according to PwC.
Nat West pitches Freddie against Freddie More About Advertising
Cricket finds itself in the spotlight in the UK after England's (somewhat fortuitous) World Cup win, enjoying a higher profile than at any time since 2005 when.
YouTube Tries to Get Video Stars Off Their Advertising Addiction Bloomberg
YouTube has a message for thousands of creators who work with the digital video giant: Advertising isn't the only way to make money.
Indeed acquires job advertising tech platform ClickIQ Recruiter
Careers site Indeed has acquired ClickIQ, an automated job advertising technology platform, based in the UK.
Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves 07/15/2019 - MediaPost Communications
Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves 07/15/2019 MediaPost Communications
Amazon continues to be improving the most in terms of perceived aggregated ROI among advertisers using major digital media platforms, according to the latest ...
Online advertising will be more than half of ad spend by 2021 Quartz
Online advertising will soon just be âadvertising.â Online ads will claim more than halfâ52%âof global ad spending for the first time in 2021, according to a new ...
Announcing a Class Action Settlement Involving Kiip, Inc.'s Advertising Platform PRNewswire
CHICAGO, July 15, 2019 /PRNewswire/ -- A settlement has been reached in a class action lawsuit involving claims that Kiip, Inc. ("Kiip") violated the law by using ...
UK competition watchdog to scrutinise digital advertising market Press Gazette
Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information *service* which helps ...
What Agencies Get Wrong About Measuring TV Advertising AdExchanger
âOn TV And Videoâ is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Philip Inghelbrecht, co-founder ...
How to Fight Back Against Data Broker Advertising on Facebook Lifehacker
Facebook users now have even more control over how Facebook and its advertisers use their personal data.
General Mills, P&G, Hershey's and Soul Cycle to feature at Advertising Week NYC The Drum
Featuring during Advertising Week New York this year will be marketing chiefs from major global brands such as Procter & Gamble, General Mills, Chipotle, Soul ...
Baidu and Snap Inc. Renew Sales Partnership to Reach Outbound Chinese Advertisers Business Wire
Baidu, Inc. (Nasdaq: BIDU) and Snap Inc. (NYSE: SNAP) announced today the renewal of their sales partnership, which first began in May 2017. The agree.
Contextual Advertising Market Research Report, Industry Analysis With Facebook, Twitter, Google, Adobe, Amazon, SAP, Yahoo And More - Rise Media
Contextual Advertising Market Research Report, Industry Analysis With Facebook, Twitter, Google, Adobe, Amazon, SAP, Yahoo And More Rise Media
The Contextual Advertising Market report gives an image of the competitive scene of the worldwide market. The report passes on the subtleties coming about ...
What next for TV advertising? | Sponsored Broadcast
Sponsored *content*. Find out more. A panel of industry experts gathered in Cannes to discuss how television can rise to the challenges of the digital, on-demand ...
Jeep: Summer of Jeep by Highdive Advertising | Creative Works The Drum
Actor and musician Jeremy Renner is serving as a Jeep ambassador this summer.
Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations Search Engine Journal
Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.
Tremor launches Connected TV cross-screen advertising offering Proactive Investors UK
CTV, created by combining Tremor Video and RhythmOne's YuMe TV solution, allows advertisers to deliver videos across all screens in real-time, including ...
Marketing and advertising professionals lack empathy, Reach study finds CampaignLive
Those who work in the advertising and marketing industry lack the necessary skills to connect with consumers on an emotional level, don't like to share and are ...
Wunderman Thompson, Kayo Sports, Mediacorp: The Drum Digital Advertising Awards APAC 2019 judges - The Drum
Wunderman Thompson, Kayo Sports, Mediacorp: The Drum Digital Advertising Awards APAC 2019 judges The Drum
The Drum Digital Advertising Awards APAC 2019 are here to unearth the talented individuals, teams, products and services that are making the biggest ...
Advertising and marketing professionals are less fair than the general public The Drum
A provocative white paper from newsbrand Reach analysing the views of the general population and the advertising community specifically has uncovered ...
DWP: Advertising watchdog launches investigation into Universal Credit adverts Mirror Online
Charities demanded the DWP withdraws the ads with immediate effect after the Advertising Standards Authority launched a formal probe.
5 Hot Online Advertising Trends in Europe Entrepreneur
In the first six months of 2018, businesses spent 25.7 billion euros on online advertising. If you're running a business in Europe, these stats prove that you can't ...
Anyone with more than 30,000 social media followers considered a celebrity, advertising watchdog rules - The Telegraph
Anyone with more than 30,000 social media followers considered a celebrity, advertising watchdog rules The Telegraph
Anyone with more than 30,000 social media followers is now considered a celebrity and subject to advertising rules, a watchdog has ruled in a landmark case.
German doctor fined for advertising abortion under law that goes back to Hitler's Reich The Times
Tucked away in a nondescript modern building between a mobile phone shop and a branch of McDonald's, Kristina HĂ¤nel's surgery seems at first glance typical ...
'Advertising today isn't just about reach': why Pinterest is not selling ads in APAC yet The Drum
Pinterest sees the Asia Pacific region as an opportunity to grow its user base, as well as to partner with brands, publishers and creators by helping them increase ...
A Recent Study Says that Mobile Advertising Software Market Will Make a Huge Growth in near Future | DoubleClick, Sizmek, Kenshoo, Choozle, MediaMath, AdRoll - Rise Media
A Recent Study Says that Mobile Advertising Software Market Will Make a Huge Growth in near Future | DoubleClick, Sizmek, Kenshoo, Choozle, MediaMath, AdRoll Rise Media
Mobile Advertising Software Market Industry Forecast To 2025. Research report comes up with the size of the global Mobile Advertising Software Market for the ...
75% of advertisers to up podcast ad spend in 2019 The Drum
Three-quarters of advertisers plan to increase ad spend in podcasts this year according to a study from Global-owned digital audio advertising platform DAX.
Advertising Association celebrates 'Creativity is GREAT' campaign through film Prolific London
The Advertising Association (AA), the body that serves as the voice of UK advertising, will celebrate its Cannes campaign with the release of a short film to mark ...
Battle over illegal data harvesting looms for online advertising Financial Times
Last November, a small French start-up called Vectaury gave the world a rare glimpse into the murky inner workings of the online advertising industry.
Smartology's Mark Bembridge: a programmatic primer as digital advertising gets ready to clean house - More About Advertising
Smartology's Mark Bembridge: a programmatic primer as digital advertising gets ready to clean house More About Advertising
The UK's online advertising sector is worth over ÂŁ13bn with digital ad spend accounting for the majority (57 per cent) of all UK advertising. It is the world's.
Fishbowl rolls out to brand marketers AdAge.com
Fishbowl, the anonymous professional networking app that has gained popularity with agency employees, including as a vehicle to spread rumors, is now ...
What advertising means in the age of spatial computing Econsultancy
Advertisers have long been experimenting with spatial computing. Sam Huber of Admix looks at what the near future may hold for ads in VR and AR.
Advertising and marketing must 'rebuild trust' Insider.co.uk
The key to a successful future for advertising and marketing will be ârebuilding shattered trustâ, according to Dan Hagen, global chief strategy officer of of the ...
Programmatic Advertising Market and Companies like AOL Advertising, App Nexus, Ad Roll, Adobe Systems, Adingo, Beeswax, Connexity, DataXu , DoubleClick, Flurry, Media Math, Rubicon Project - Boscalicious
Programmatic Advertising Market and Companies like AOL Advertising, App Nexus, Ad Roll, Adobe Systems, Adingo, Beeswax, Connexity, DataXu , DoubleClick, Flurry, Media Math, Rubicon Project Boscalicious
Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent on Programmatic by next ...
GambleAware report suggests âclearerâ strategy needed on advertising SBC News
Published in its latest interim report, GambleAware has conducted research into the impact that different forms and frequencies of gambling adverts had upon ...
Internet advertising, ethical AI, building sales momentum: 5 killer stats to start your week - Marketing Week
Internet advertising, ethical AI, building sales momentum: 5 killer stats to start your week Marketing Week
Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time. This is up from 47% this year and ...
Opinion: we all need to be advertising activists lovemoney.com
What's your decision-making process when it comes to electing where to spend money? Some people just stick to the shops they know and trust â if Tesco is ...
Having 30,000 followers makes you a celebrity, UK advertising watchdog rules The Verge
The UK's Advertising Standards Authority has ruled that 30,000 is the magic number of followers that makes you a celebrity. The decision means that if you have ...
Examining the CBD Advertising Arena: Is It Purposely Vague to Avoid Sending Red Flags to the FDA? - TimesOfCBD
Examining the CBD Advertising Arena: Is It Purposely Vague to Avoid Sending Red Flags to the FDA? TimesOfCBD
The CBD industry is growing rapidly and with laws and regulations in a constant state of flux, it is hard for the companies to keep up. In terms of advertising CBD, ...
The Attribution Revolution and How It Can Maximize Your Dealership's Advertising Spend - Brian Benstock, Paragon Honda - http://cbtnews.com/
The Attribution Revolution and How It Can Maximize Your Dealership's Advertising Spend - Brian Benstock, Paragon Honda http://cbtnews.com/
Today on CBT, we speak to Brian Benstock, Partner GM and VP of Paragon Honda, about advertising spend attribution and other industry trends.
New Nielsen service offers podcast audience insights for advertising Marketing Land
Marketing research firm Nielsen has launched a *service* to provide podcasting networks with insights on their audiences such as genre preferences and ...
P&G steps up advertising game on equal pay for women Cincinnati Business Courier
Procter & Gamble launched a commercial in March to advocate equal pay for women who play soccer, and on Sunday the company pressed the issue further ...
How DVR is changing the world of TV advertising Newswise
New research suggests that DVR is changing the landscape of television advertising. Consumers aren't skipping commercials as much as previously thought, ...
How SCMP ensures brand safety for advertisers during its coverage of Hong Kong protests The Drum
Hong Kong has been rocked over the last month by its citizens protesting over a controversial extradition bill and expressing their unhappiness with how China ...
UKâs CMA launches investigation into digital advertising and its âpotential harmâ to consumers - TechCrunch
UKâs CMA launches investigation into digital advertising and its âpotential harmâ to consumers TechCrunch
Just two weeks after the U.K.'s information commissioner published a damning report setting out major privacy and other concerns about programmatic ...
Fanbytes creates viral advertising campaigns on TikTok: interview Business Insider
Fanbytes works for companies like Universal Music Group, turning new songs into viral TikTok campaigns.
On a successful mission to a higher rating Investors Chronicle
The lowly rated UK advertising and marketing specialist is on course to deliver another year of solid earnings growth.
Advertising Agency Billing Software Market Growing Demand for Business Developments 2019 - Market Research Journalist
Advertising Agency Billing Software Market Growing Demand for Business Developments 2019 Market Research Journalist
The Advertising Agency Billing Software market report is a most important research for who looks for complete information on the Advertising Agency Billing ...
Cannes 2019: the big six ponder the future of advertising CampaignLive
In a rapidly changing industry, there are, inevitably, some new additions to the old guard at the top of the holding companies, but amid the flux, the measure of ...
Holiday operator Newmarket Holiday on the importance of play in advertising The Drum
Tour operator Newmarket Holidays has released a new TV campaign in partnership with Guerillascope, building on the brand's digital activity across ...
UK competition bods to stick probe into worrying lack of said competition in online advertising - The Register
UK competition bods to stick probe into worrying lack of said competition in online advertising The Register
The UK's competition watchdog has launched an investigation into online advertising â and Facebook and Google are in its sights. The Competition and Markets ...
Native Advertising: Flying High on Hype, or in the Ditch of Disappointment? PerformanceIN
The truth, if recent news is anything to go by, maybe somewhere in the middle. Next year, eMarketer predicts native will account for fully 65% of US display ...
Vet left dog to die alone overnight at surgery despite advertising '24-hour care' Mirror Online
Riverside Veterinary Practice in Spalding, Lincolnshire, was cleared of dishonestly claiming it offered a 24/7 *service* after arguing that this meant vets were ...
âNascent and nebulousâ: The state of CBD advertising Digiday
When Hath, a newly launched CBD brand, had an ad approved to run on Facebook and Instagram earlier this month, the video didn't show any of the company's ...
The future of TV advertising in an unpredictable streaming landscape Prolific North
Natalia Togher, Bugler Smith's Client Services Director, takes a look at the future of advertising in the broadcasting world. Bugler Smith is a Lymm-based agency ...
Behavioural segmentation in digital advertising Marketing Interactive
Media Prima shares how its latest digital product, Audience+, enhances digital ad performance by creating high quality audience segments for marketers.
Zeta Takes Over PlaceIQâs Advertising Business And Marches Into Media AdExchanger
Zeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday that will see Zeta take ...
Advertising's alcohol dilemma: anyone for a sober silly season? CampaignLive
We should be empowering people to know the choice to drink is one you make, not one that is made for you.
Traditional Advertising, A Thing Of The Past? Not According To This Report Forbes
According to a report by the World Federation of Advertisers, given the statement âLooking ahead five years, I can imagine a world without traditional advertising ...
Travelocity ships media to Havas and creative to Proof Advertising AdAge.com
Decisions follow separate reviews in April, ahead of a year of "risk-taking' for the travel site.
Council investigates after 'ridiculous' number of signs advertising a paving company appear in north Bristol - Bristol Post
Council investigates after 'ridiculous' number of signs advertising a paving company appear in north Bristol Bristol Post
Bristol City Council is investigating after a âridiculousâ number of signs advertising a paving company appeared on lampposts around north Bristol. Police also ...
Chris Gawor joins Shpock as head of global advertising sales The Drum
Mobile marketplace Shpock has appointed of Chris Gawor as head of global advertising sales spanning the UK, Germany and Austria.
Billboard advertising Islamic art exhibit in Oklahoma vandalized | TheHill The Hill
A billboard in Oklahoma advertising for an Islamic art exhibit was vandalized with the words âhome grown terrorâ spray painted on it.
Monday on Lake Effect: Camp Reunite, 'Raise in Captivity,' 'American Advertising Cookbooks' WUWM
Monday on Lake Effect : We explore Camp Reunite, a program that gives kids with incarcerated mothers an opportunity for family bonding. We chat with best.
EDITORIAL Affiliate advertising renaissance driven by mobile Telemedia Online
Affiliate advertising is being driven by programmatic advertising, social media and ecommerce. New technology trends have also come to play a role too, Mobile ...
Account Manager - Digital Advertising - London The Bookseller
Do you have proven advertising sales experience in the media or publishing industry? Are you forward-thinking, highly motivated and keen to develop new ...
Facebook advertising chief David Fischer gets expanded revenue remit The Drum
Facebook's advertising head, David Fischer, has been quietly elevated to the role of chief revenue officer.
How Do We Boost Transparency in Digital Advertising? ExchangeWire
In their latest piece for ExchangeWire, the IAB's Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX;
Behavioural advertising is out of control, warns UK watchdog TechCrunch
The online behavioural advertising industry is illegally profiling internet users. That's the damning assessment of the U.K.'s data protection regulator in an update ...
Mattoni's highway eagles have become roadside art to skirt Czech anti-advertising laws Expats.cz
Roadside advertisements have become illegal across the Czech Republic, but artistic installation are not specifically banned. Rather than take their distinctive ...
Lumme says IOC may have to introduce perimeter advertising if Rule 40 continues to be diluted - SportBusiness
Lumme says IOC may have to introduce perimeter advertising if Rule 40 continues to be diluted SportBusiness
Timo Lumme, the man responsible for sale of the International Olympic Committee's sponsorship rights, has said the organisation may have to introduce ...
10 questions with... Michael Moszynski, CEO of London Advertising The Drum
In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a ...
Constructing Business Advertisements
What many may consider the most important part of advertising is writing an effective ad. The information provided in a classified ad may be the deciding factor if it is successful or a, "bomb". In addition, there are three important angles to consider when writing business advertisements.
The Truth in Advertising
Most of us have seen at least a dozen different toothpaste commercials that claim, "Three out of four dentists recommend...." You may have wondered, as I did, how each of these claims could be possibly be true. They are based on statistical evidence, so why are there such varied results? If you listen to advertising, there seems to be no clear consensus on which health-related products--aspirin, cough syrup, antihistamines--are the best.
What Does Your Business Card Say?
Business cards are the most underutilized and misunderstood marketing tool in business. Many people spend the bucks for cards and don't make an effort to get them into the hands of those who can hire them or buy from them.
Take Advantage of Your Foes
Let's take an example that is easy to check: I am French. Among the readers who reacted while reading that, an half felt their painful stomach ulcers starting up again while the others remembered their burning desire for visiting France. Nothing inexplicable. If the French-haters had not been that determined, the French-lovers would never have had to be so supportive. How long would it take to a Finn or a Bulgarian to provoke any reaction?
B2B Marketing Health and Elder Care Services
Quality Care Options is an established company advocating for the right of all seniors to receive excellent service and product. The organization recommends Certified Senior Approved Services to its elderly clientele.
6 Ways To Get More Sales From Your Advertisement
To bring great sales success, a great advertising technique is not the only parameter. You must know what it is that your customers are actually buying. They are not buying your product or service, they are buying what it will do for them. Use the answers to this to set up your advertising masterpiece.
5 Newspaper Advertising Myths Revealed
What I'm about to reveal are myths that most people think are 'true.'
Promote yourself on radio for free
Unless you have become extremely popular in your personal or business name, you likely need all of the marketing and promotion you can get. Now, you may say, of course, I'm aware of this, but who has the money? This a good and fair question. It may surprise you, though, when I say, you don't need money for some of the most valuable marketing available -- radio advertising.
How to Write Ads that Increase Your Business
I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market. It also struck me that this is the biggest mistake most business owners make when designing their own ads. They start listing off their services and are ready to stick their logo front and center before even putting a thought to what their customers really care about.
The First UK Man To Become a Human Billboard an Interview
Advertising on humans using tattoos is rapidly kind of freak niche that is definitely growing. It all started about two years ago (to the best of my knowledge) when a guy ran an ad on eBay offer his forehead as a billboard. He basically put up an eBay auction offering to wear a temporary tattoo on his forehead to advertise for whoever was the winning bidder. Well, a year or so later this is starting to become a phenomena and is rapidly growing. I got a chance to interview a man from the UK who currently has an auction up and he is getting a permanent tattoo ad. This is kind of taking the whole body advertising to a new level.
Top Design and Marketing Tips from a Branding Expert
This month, we wanted to share some general tips relating to your graphic design that we've come up with over the past year:
How to Know if Direct Mail Will Work for Your Business
Here's a great lesson that applies to direct mail. Ready? Some people say one thing and do the opposite.
Using Ad Agencies and Designers
Advertising and promoting your business is expensive, so it's important to get the most from your advertising budget. That means understanding how to get the most from your ad agency or graphic designer.
Small Cards, Big Ideas: Alternative Uses for Business Cards
Aggressive business card marketing isn't about handing your business cards out to everyone you see.
Tips for Using Paid Advertising
Quite a few business out there can't survive without some type of advertising and/or brand recognition, so advertising your business is one of the most important aspects in running certain types of business. It's also one of the most frequently asked questions for "how to". This article is especially important for direct sales reps and those with company websites that need to make themselves "stand out" among hundreds of others that are selling similar products.
How To Make Your Advertising Work!
Many believe that when it comes to advertising, it's a necessary evil.
The SKINNY on Radio Advertising
From meager beginnings in 1920, radio has grown with us to be a major player in advertising. The radio industry says they get about 8 percent of all advertising bucks. Not bad when you consider the many ways to hawk your service or product
What Happened? Troubleshooting Poor Response from Ad Campaigns
Too many small business owners today run ad campaigns that get little to no results, and they have no idea why. When you have the knowledge to troubleshoot the poor responses, you also have the knowledge to make the needed changes so that - next time - your sales improve! Let's take a look at the breakdown of an ad campaign, and how to determine what went wrong.
Finding Your Target Market
Achieving sales is probably the biggest challenge a web business owner has. It requires a balanced mix of the right products, competitive pricing, optimal web design, aggressive advertising and attracting the right online visitors.
16 Methods for Getting Free Advertising
2. Check with local newspapers. Before going to press, many smaller newspapers have space left that needs filling.. Your ad may be just the right size to occupy this unfilled space and they will run it free.
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