Advertising, Promotion & Publicity

Advertising For The Long Haul and Not the Short Term Gains

New Age Media Concepts issues its first article of many that will focus on the advertising and marketing industry. "If a young man tells his date she's intelligent, looks lovely, and is a great conversationalist, he's saying the right things to the right person and that's marketing. If the young man tells his date how handsome, smart and successful he is -- that's advertising. If someone else tells the young woman how handsome, smart and successful her date is -- that's public relations." By S.H. Simmons. Welcome to New Age Media Concepts, Inc. where we understand your needs and how to maximize your marketing dollar. Marketing is your strategy for allocating resources (time and money) in order to achieve your objectives. People have their own unique perceptions of the world based on their belief system. The most innovative ideas, the greatest products, or a superior service succeed only when you market within the context of people's perceptions. This is true from something as simple as the pet rock craze of the 1970s to the marketing muscle of Wall Street and the Internet boom of the 1990s. Context can be many things, singly or simultaneously. To name a few, you may market to your customers within the context of their wants, needs, problems solved, or situation improved. Current and potential advertisers need to be aware of many other contexts, such as social and economic trends or governmental regulations. People don't just "buy" a product or a service. They "buy" the concept of what that product will do for them, or help them do for themselves. People just don?t ?buy? a laundry detergent, they buy the perceived notion of what that laundry detergent brand says it can accomplish for them. Otherwise every brand in the supermarket will be a no-frills. This is not to say that if a product fails to meet the customers? expectations that product will be successful in the long haul. No amount of advertising and marketing will help a failed product succeed in that scenario. To have a successful campaign a product or service must understand that they need to start out with something a consumer needs, wants, or improves their situation and that product or service actually does help the consumer for the long haul. The New York Times said it best in a recent article, ?Companies can?t Buy Love with Bargains? Building brand loyalty is more than just hyping the consumer into buying a product, it?s gaining their trust and the trust of their family both today and for years to come. One example of great brand building is H.J. Heinz, (NYSE: HNZ) they have been around for decades and they gained the loyalty and trust of the consumer spanning generations, now that is great brand building. Anyone could hype a brand for short term gains but that doesn?t accomplish the goals of the advertiser or the consumer. It looks good initially but what happens when the product isn?t flying off the shelves any longer and the consumers have lost trust in the product or the company?. Of course you need new and innovative ways to get your message to the consumer but this message has to be geared to building consumer loyalty and not just hype. Even the largest companies make this mistake and pay for it with decreased sales and profit margins. So whether a consumer is buying a car from Ford (NYSE: F) , a can of beer from Anheuser Busch (NYSE:BUD) or software from Microsoft (Nasdaq:MSFT), the advertiser needs to cater to the needs of the consumer.

Why Most Advertisements Stink!

Question:What do you think the most important part of any ad is?

Wheres Me Pot of Gold and Lucky Charms?

We already know this from our history books. If you want to make money today, you must first look back in time to the first time in history that a large portion of our country all tried to get rich at the same time in the same place. The first discovery of gold was at Sutter's Mill by James W. Marshall in 1948, Mr. Sutter's mill contractor and builder. This discovery sprang thousands upon thousands of ambitious individuals to get rich which we refer to as the "Gold Rush."

Juice - Scam of the Decade or Opportunity of the Century

If you are an ardent web surfer and MLMer like I am, then I am sure you would have seen the sales pitch "Give away free broadband and earn 27 GBP each time".

What?s the Score?

You may be aware that in a basketball game the assistant coaches keep an almost unending list of personal statistics for each player. Rebounds, assists, points, minutes played, etc.

How To Write More Powerful Brochures, Leaflets, And Catalogues

Probably the most interesting thing about brochures and leaflets is that they're seldom read in what we've come to know as the right order - as you would read a book. Rather in the same way that many people read magazines in dentists' waiting rooms, they will flick through brochures and leaflets and stop to take a longer look at bits that grab their attention.

Localized Advertising ? Door-to-Door Ad Distribution on the Fly!

Have you ever had to distribute door-hanger advertisements for your business?

Understanding Internet Banner Advertising

Banner advertising is an effective way of getting your advertising message seen on the Internet. Banner ads should not be your only online form of advertising, but they are an essential part of your online advertising mix.

In Advertising Bigger isn?t Always Better

If you have been following the recent advertising news you will notice that more and more major advertisers are looking to smaller ad agencies to handle their campaigns.

Marketing Lessons I Learned in Chicago this Week...

I was in the fine city of Chicago this week to speak at a marketing conference. And I learned some interesting things:

How Well Do Postcards Work?

How Well Do Postcards Work?Before we get into the "how well" part of this question, let's look at how to measure the success of a postcard mailing. APPROACH #1: Revenue Return RateIf you use this approach, you decide that each dollar spent on your campaign should bring back, say, $10. Or $100. The amount is up to you. APPROACH #2: Cost as a Percentage of Sales With this approach, you benchmark the cost of your campaign as a percentage of sales generated. In other words, if you think that your campaign cost should be 5% of sales and your campaign cost is $500, then your campaign should produce $10,000 in sales. Your cards will work well if they meet or exceed the standards you have set, whether it's Approach #1 or Approach #2.

How To Tame The Buying Beast Inside Your Customer

What if you can understand and control your customer?s mind? What if you can influence, persuade and motivate your customers to buy from you? Well, I?m not talking about a magic trick or lay down a lesson of motivation. It?s about understanding the different reactions made by the human mind in various situations. I?m going to briefly discuss 3 key aspects of psychological secrets that you can apply in your promotion efforts for a certain increase in customer response. They are,

Is there anything new under the sun? Heres how to find out if your bright idea is unique.

?There?s nothing new under the sun? is probably the one phrase no inventor wants to hear, seldom believes, and is always trying to prove wrong.

Three Keys to Crafting Successful Print Ads

Want to create print ads that get results? Below are three keys to get you started.

What Colors Make Your Services Most Attractive?

This information is based on the principles of Laws of Attraction, Law of Allowing and Law of Deliberate Creation. And the Universal Laws of Energy (like attract likes) proven by Quantum Physics.

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Engaging users and boosting advertising with AI  IBC365

Join IBC365 on Thursday 8 August to explore how artificial intelligence and machine learning can be used to engage with consumers in the new digital market.

Why commerce companies are the advertising players to watch in a privacy-centric world  TechCrunch

The unchecked digital land grab for consumers' personal data that has been going on for more than a decade is coming to an end, and the dominoes have ...

Campaigners get together to reform political advertising | Latest Brexit news and top stories  The New European

A campaign group is pushing back against the onslaught of misleading and untransparent political adverts, which are increasingly affecting our elections and ...

Ageism in advertising: Serve my interests, not your lazy profiles  CampaignLive

We're the generation who invented rave culture, but advertising thinks we're cholesterol-riddled harpies who can eat only soft food.

Amazon Advertising Is Just a Toll in Disguise  Bloomberg

Like other tech superpowers, Amazon is able to extract more from the partners that rely on it because they don't really have a choice.

REVEALED: Spend by Oxford's councils, hospitals and universities on online advertising  Oxford Mail

OXFORD institutions spent thousands of pounds on internet advertising last year, despite major platforms becoming embroiled in rows over fake news…

Snap approaching inflection point: Pivotal Advertising  CNBC

Michael Levine of Pivotal Research and Keith Bliss of Cuttone and Company join CNBC's "Closing Bell" team to discuss tech companies investors should be ...

GSK media lead to chair The Drum Digital Advertising Awards APAC 2019  The Drum

Silas Lewis-Meilus, APAC director, media consumer health from GlaxoSmithKline (GSK) will chair The Drum Digital Advertising Awards APAC 2019.

Grim examples from adland's murky past  More About Advertising

We worry sometimes at MAA that we don't write enough about diversity - at one time we thought it was a new holding company - so it's pleasing to refer you to.

Advertising agency's partnership to generate £2.5m sales  The Business Desk

Through the partnership ten jobs are also expected to be created.

Conceptual Advertising Image Photoshop Walkthrough  Fstoppers

In this composite walkthrough, I take you through the various processes it took to create this advertising image. Throughout the video, you will hear my thoughts ...

News – Page 1034  More About Advertising

And the great man's point is that businesses who regard humans as friends rather than enemies do best. A point Tolstoy makes in his great novel about a love ...

Ashby Street Outdoor Acquired by Lamar Advertising  Business Wire

Ashby Street Outdoor Holdings, LLC (“Ashby Street”)—a leading operator of 1908 outdoor advertising displays in Arkansas, Kansas, Oklahoma, and Missou.

How retailers can avoid the 9 biggest pitfalls of Facebook advertising  Marketing Land

Facebook's ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That's up 26% year over year. With this growth ...

The role of data in digital audio advertising  The Drum

Digital audio is experiencing a revolution akin to the rise of “over-the-top” (OTT) streaming for video *content* consumption. Technology advancements and ...

Analysis – Page 126  More About Advertising | Insights into Advertising

We all know that CHI boss Johnny Hornby is a nice chap, but he's also one with a bottom line to look after – Sir Martin Sorrell's WPP is a 49 per cent shareholder.

Blackstone acquires all-star app-install company Vungle in a $750m cash deal

The mobile ad tech company has had a wild and unusual ride since it was featured as Slide No. 27 in Mary Meeker's 2017 Internet Trends Report.

Daktronics Joins The Digital Place-Based Advertising Association  Essential Install

The Digital Place-Based Advertising Association, which is a global organisation tasked with promoting the Digital Out of Home (DOOH) industry, has signed up ...

Marketers Will Spend $1 Billion on Podcast Advertising by 2021 [REPORT]  Search Engine Journal

New figures show that marketers spent $479 million on podcasts ads last year, and are projected to spend over $1 billion by 2021. These figures are from.

Targeted Advertising | Consumption  IBC365

Industry trends, thought leadership, executive interviews and technical papers about targeted advertising in *content* consumption.

Report: Advertising patches coming to MLB uniforms within three years  Yahoo Sports

A report suggests advertising patches are coming to MLB uniforms within three years. The patches have created a windfall for NBA teams, creating a successful ...

Could these proposed new advertising rules damage freedom of speech?  Left Foot Forward

The Committee of Advertising Practice has proposed changes to advertising rules to protect 'public sensitivities'.

Advertising industry closes in on a new target: influencers  Financial Times

World's largest agencies race to develop platforms to connect brands with social media stars.

European attitudes to online advertising revealed  Telemedia Online

Attitudes to online advertising vary wildly across Europe, a new survey has shown. According to research from Conversant, almost half (47%) of Germans ...

JCDecaux refreshes advertising portfolio for Heathrow rail connection - The Moodie Davitt Report  The Moodie Davitt Report

UK. JCDecaux Airport has completely redeveloped the advertising portfolio for Heathrow Rail, which connects Heathrow Airport with central London.

A Look at OmniVirt’s Analysis of AR and VR Technology in Advertising  ARPost

OmniVirt, an AR and VR advertising platform, recently conducted an analysis of XR use cases. Representatives of the company provided ARPost with a copy of ...

Samsung Australia sued by consumer watchdog for misleading advertising  The Drum

Samsung is being sued by Australia's consumer watchdog for making “false, misleading and deceptive” claims in its advertising.

Advertising on our property  Network Rail

With over 850 million passengers passing through our managed stations every year and 22 million railway neighbours, our properties offer a unique opportunity ...

Australian advertising spend to reach $23 billion in 2023  The Drum

Australian advertising spend is forecast to reach $23 billion by 2023, driven by the continuing growth of online advertising, according to PwC.

Nat West pitches Freddie against Freddie  More About Advertising

Cricket finds itself in the spotlight in the UK after England's (somewhat fortuitous) World Cup win, enjoying a higher profile than at any time since 2005 when.

YouTube Tries to Get Video Stars Off Their Advertising Addiction  Bloomberg

YouTube has a message for thousands of creators who work with the digital video giant: Advertising isn't the only way to make money.

Indeed acquires job advertising tech platform ClickIQ  Recruiter

Careers site Indeed has acquired ClickIQ, an automated job advertising technology platform, based in the UK.

Amazon Continues To Dominate Big 5 Advertising ROI, Facebook's Outlook Improves 07/15/2019  MediaPost Communications

Amazon continues to be improving the most in terms of perceived aggregated ROI among advertisers using major digital media platforms, according to the latest ...

Online advertising will be more than half of ad spend by 2021  Quartz

Online advertising will soon just be “advertising.” Online ads will claim more than half—52%—of global ad spending for the first time in 2021, according to a new ...

Announcing a Class Action Settlement Involving Kiip, Inc.'s Advertising Platform  PRNewswire

CHICAGO, July 15, 2019 /PRNewswire/ -- A settlement has been reached in a class action lawsuit involving claims that Kiip, Inc. ("Kiip") violated the law by using ...

UK competition watchdog to scrutinise digital advertising market  Press Gazette

Press Gazette has been reporting on British journalism without fear or favour since 1965. Our mission is to provide a news and information *service* which helps ...

What Agencies Get Wrong About Measuring TV Advertising  AdExchanger

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today's column is written by Philip Inghelbrecht, co-founder ...

How to Fight Back Against Data Broker Advertising on Facebook  Lifehacker

Facebook users now have even more control over how Facebook and its advertisers use their personal data.

General Mills, P&G, Hershey's and Soul Cycle to feature at Advertising Week NYC  The Drum

Featuring during Advertising Week New York this year will be marketing chiefs from major global brands such as Procter & Gamble, General Mills, Chipotle, Soul ...

Baidu and Snap Inc. Renew Sales Partnership to Reach Outbound Chinese Advertisers  Business Wire

Baidu, Inc. (Nasdaq: BIDU) and Snap Inc. (NYSE: SNAP) announced today the renewal of their sales partnership, which first began in May 2017. The agree.

Contextual Advertising Market Research Report, Industry Analysis With Facebook, Twitter, Google, Adobe, Amazon, SAP, Yahoo And More  Rise Media

The Contextual Advertising Market report gives an image of the competitive scene of the worldwide market. The report passes on the subtleties coming about ...

What next for TV advertising? | Sponsored  Broadcast

Sponsored *content*. Find out more. A panel of industry experts gathered in Cannes to discuss how television can rise to the challenges of the digital, on-demand ...

Jeep: Summer of Jeep by Highdive Advertising | Creative Works  The Drum

Actor and musician Jeremy Renner is serving as a Jeep ambassador this summer.

Microsoft Advertising Rolls Out Tool That Creates Hundreds of Ad Variations  Search Engine Journal

Microsoft Advertising is introducing ad customizers which help reduce setup time and are also said to improve ad quality.

Tremor launches Connected TV cross-screen advertising offering  Proactive Investors UK

CTV, created by combining Tremor Video and RhythmOne's YuMe TV solution, allows advertisers to deliver videos across all screens in real-time, including ...

Marketing and advertising professionals lack empathy, Reach study finds  CampaignLive

Those who work in the advertising and marketing industry lack the necessary skills to connect with consumers on an emotional level, don't like to share and are ...

Wunderman Thompson, Kayo Sports, Mediacorp: The Drum Digital Advertising Awards APAC 2019 judges  The Drum

The Drum Digital Advertising Awards APAC 2019 are here to unearth the talented individuals, teams, products and services that are making the biggest ...

Advertising and marketing professionals are less fair than the general public  The Drum

A provocative white paper from newsbrand Reach analysing the views of the general population and the advertising community specifically has uncovered ...

DWP: Advertising watchdog launches investigation into Universal Credit adverts  Mirror Online

Charities demanded the DWP withdraws the ads with immediate effect after the Advertising Standards Authority launched a formal probe.

5 Hot Online Advertising Trends in Europe  Entrepreneur

In the first six months of 2018, businesses spent 25.7 billion euros on online advertising. If you're running a business in Europe, these stats prove that you can't ...

Anyone with more than 30,000 social media followers considered a celebrity, advertising watchdog rules  The Telegraph

Anyone with more than 30,000 social media followers is now considered a celebrity and subject to advertising rules, a watchdog has ruled in a landmark case.

German doctor fined for advertising abortion under law that goes back to Hitler's Reich  The Times

Tucked away in a nondescript modern building between a mobile phone shop and a branch of McDonald's, Kristina Hänel's surgery seems at first glance typical ...

'Advertising today isn't just about reach': why Pinterest is not selling ads in APAC yet  The Drum

Pinterest sees the Asia Pacific region as an opportunity to grow its user base, as well as to partner with brands, publishers and creators by helping them increase ...

A Recent Study Says that Mobile Advertising Software Market Will Make a Huge Growth in near Future | DoubleClick, Sizmek, Kenshoo, Choozle, MediaMath, AdRoll  Rise Media

Mobile Advertising Software Market Industry Forecast To 2025. Research report comes up with the size of the global Mobile Advertising Software Market for the ...

75% of advertisers to up podcast ad spend in 2019  The Drum

Three-quarters of advertisers plan to increase ad spend in podcasts this year according to a study from Global-owned digital audio advertising platform DAX.

Advertising Association celebrates 'Creativity is GREAT' campaign through film  Prolific London

The Advertising Association (AA), the body that serves as the voice of UK advertising, will celebrate its Cannes campaign with the release of a short film to mark ...

Battle over illegal data harvesting looms for online advertising  Financial Times

Last November, a small French start-up called Vectaury gave the world a rare glimpse into the murky inner workings of the online advertising industry.

Smartology's Mark Bembridge: a programmatic primer as digital advertising gets ready to clean house  More About Advertising

The UK's online advertising sector is worth over £13bn with digital ad spend accounting for the majority (57 per cent) of all UK advertising. It is the world's.

Fishbowl rolls out to brand marketers

Fishbowl, the anonymous professional networking app that has gained popularity with agency employees, including as a vehicle to spread rumors, is now ...

What advertising means in the age of spatial computing  Econsultancy

Advertisers have long been experimenting with spatial computing. Sam Huber of Admix looks at what the near future may hold for ads in VR and AR.

Advertising and marketing must 'rebuild trust'

The key to a successful future for advertising and marketing will be “rebuilding shattered trust”, according to Dan Hagen, global chief strategy officer of of the ...

Programmatic Advertising Market and Companies like AOL Advertising, App Nexus, Ad Roll, Adobe Systems, Adingo, Beeswax, Connexity, DataXu , DoubleClick, Flurry, Media Math, Rubicon Project  Boscalicious

Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent on Programmatic by next ...

GambleAware report suggests ‘clearer’ strategy needed on advertising  SBC News

Published in its latest interim report, GambleAware has conducted research into the impact that different forms and frequencies of gambling adverts had upon ...

Internet advertising, ethical AI, building sales momentum: 5 killer stats to start your week  Marketing Week

Internet advertising will account for 52% of global advertising expenditure in 2021, exceeding the 50% mark for the first time. This is up from 47% this year and ...

Opinion: we all need to be advertising activists

What's your decision-making process when it comes to electing where to spend money? Some people just stick to the shops they know and trust – if Tesco is ...

Having 30,000 followers makes you a celebrity, UK advertising watchdog rules  The Verge

The UK's Advertising Standards Authority has ruled that 30,000 is the magic number of followers that makes you a celebrity. The decision means that if you have ...

Examining the CBD Advertising Arena: Is It Purposely Vague to Avoid Sending Red Flags to the FDA?  TimesOfCBD

The CBD industry is growing rapidly and with laws and regulations in a constant state of flux, it is hard for the companies to keep up. In terms of advertising CBD, ...

The Attribution Revolution and How It Can Maximize Your Dealership's Advertising Spend - Brian Benstock, Paragon Honda

Today on CBT, we speak to Brian Benstock, Partner GM and VP of Paragon Honda, about advertising spend attribution and other industry trends.

New Nielsen service offers podcast audience insights for advertising  Marketing Land

Marketing research firm Nielsen has launched a *service* to provide podcasting networks with insights on their audiences such as genre preferences and ...

P&G steps up advertising game on equal pay for women  Cincinnati Business Courier

Procter & Gamble launched a commercial in March to advocate equal pay for women who play soccer, and on Sunday the company pressed the issue further ...

How DVR is changing the world of TV advertising  Newswise

New research suggests that DVR is changing the landscape of television advertising. Consumers aren't skipping commercials as much as previously thought, ...

How SCMP ensures brand safety for advertisers during its coverage of Hong Kong protests  The Drum

Hong Kong has been rocked over the last month by its citizens protesting over a controversial extradition bill and expressing their unhappiness with how China ...

UK’s CMA launches investigation into digital advertising and its ‘potential harm’ to consumers  TechCrunch

Just two weeks after the U.K.'s information commissioner published a damning report setting out major privacy and other concerns about programmatic ...

Fanbytes creates viral advertising campaigns on TikTok: interview  Business Insider

Fanbytes works for companies like Universal Music Group, turning new songs into viral TikTok campaigns.

On a successful mission to a higher rating  Investors Chronicle

The lowly rated UK advertising and marketing specialist is on course to deliver another year of solid earnings growth.

Advertising Agency Billing Software Market Growing Demand for Business Developments 2019  Market Research Journalist

The Advertising Agency Billing Software market report is a most important research for who looks for complete information on the Advertising Agency Billing ...

Cannes 2019: the big six ponder the future of advertising  CampaignLive

In a rapidly changing industry, there are, inevitably, some new additions to the old guard at the top of the holding companies, but amid the flux, the measure of ...

Holiday operator Newmarket Holiday on the importance of play in advertising  The Drum

Tour operator Newmarket Holidays has released a new TV campaign in partnership with Guerillascope, building on the brand's digital activity across ...

UK competition bods to stick probe into worrying lack of said competition in online advertising  The Register

The UK's competition watchdog has launched an investigation into online advertising – and Facebook and Google are in its sights. The Competition and Markets ...

Native Advertising: Flying High on Hype, or in the Ditch of Disappointment?  PerformanceIN

The truth, if recent news is anything to go by, maybe somewhere in the middle. Next year, eMarketer predicts native will account for fully 65% of US display ...

Vet left dog to die alone overnight at surgery despite advertising '24-hour care'  Mirror Online

Riverside Veterinary Practice in Spalding, Lincolnshire, was cleared of dishonestly claiming it offered a 24/7 *service* after arguing that this meant vets were ...

‘Nascent and nebulous’: The state of CBD advertising  Digiday

When Hath, a newly launched CBD brand, had an ad approved to run on Facebook and Instagram earlier this month, the video didn't show any of the company's ...

The future of TV advertising in an unpredictable streaming landscape  Prolific North

Natalia Togher, Bugler Smith's Client Services Director, takes a look at the future of advertising in the broadcasting world. Bugler Smith is a Lymm-based agency ...

Behavioural segmentation in digital advertising  Marketing Interactive

Media Prima shares how its latest digital product, Audience+, enhances digital ad performance by creating high quality audience segments for marketers.

Zeta Takes Over PlaceIQ’s Advertising Business And Marches Into Media  AdExchanger

Zeta Global, the marketing tech and data cloud, announced a strategic partnership with the location data company PlaceIQ on Thursday that will see Zeta take ...

Advertising's alcohol dilemma: anyone for a sober silly season?  CampaignLive

We should be empowering people to know the choice to drink is one you make, not one that is made for you.

Traditional Advertising, A Thing Of The Past? Not According To This Report  Forbes

According to a report by the World Federation of Advertisers, given the statement “Looking ahead five years, I can imagine a world without traditional advertising ...

Travelocity ships media to Havas and creative to Proof Advertising

Decisions follow separate reviews in April, ahead of a year of "risk-taking' for the travel site.

Council investigates after 'ridiculous' number of signs advertising a paving company appear in north Bristol  Bristol Post

Bristol City Council is investigating after a “ridiculous” number of signs advertising a paving company appeared on lampposts around north Bristol. Police also ...

Chris Gawor joins Shpock as head of global advertising sales  The Drum

Mobile marketplace Shpock has appointed of Chris Gawor as head of global advertising sales spanning the UK, Germany and Austria.

Billboard advertising Islamic art exhibit in Oklahoma vandalized | TheHill  The Hill

A billboard in Oklahoma advertising for an Islamic art exhibit was vandalized with the words “home grown terror” spray painted on it.

Monday on Lake Effect: Camp Reunite, 'Raise in Captivity,' 'American Advertising Cookbooks'  WUWM

Monday on Lake Effect : We explore Camp Reunite, a program that gives kids with incarcerated mothers an opportunity for family bonding. We chat with best.

EDITORIAL Affiliate advertising renaissance driven by mobile  Telemedia Online

Affiliate advertising is being driven by programmatic advertising, social media and ecommerce. New technology trends have also come to play a role too, Mobile ...

Account Manager - Digital Advertising - London  The Bookseller

Do you have proven advertising sales experience in the media or publishing industry? Are you forward-thinking, highly motivated and keen to develop new ...

Facebook advertising chief David Fischer gets expanded revenue remit  The Drum

Facebook's advertising head, David Fischer, has been quietly elevated to the role of chief revenue officer.

How Do We Boost Transparency in Digital Advertising?  ExchangeWire

In their latest piece for ExchangeWire, the IAB's Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX;

Behavioural advertising is out of control, warns UK watchdog  TechCrunch

The online behavioural advertising industry is illegally profiling internet users. That's the damning assessment of the U.K.'s data protection regulator in an update ...

Mattoni's highway eagles have become roadside art to skirt Czech anti-advertising laws

Roadside advertisements have become illegal across the Czech Republic, but artistic installation are not specifically banned. Rather than take their distinctive ...

Lumme says IOC may have to introduce perimeter advertising if Rule 40 continues to be diluted  SportBusiness

Timo Lumme, the man responsible for sale of the International Olympic Committee's sponsorship rights, has said the organisation may have to introduce ...

10 questions with... Michael Moszynski, CEO of London Advertising  The Drum

In an attempt to showcase the personalities of the people behind the media and marketing sector, The Drum speaks to individuals who are bringing something a ...

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